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SEO – Search Engine Optimisation Facts.

banoncom Search Engine Optimisation Facts (SEO) Adelaide
SEO or Search Engine Optimization is all about optimizing a website or web page so that the search engines like Google, Bing and Yahoo will find your page when someone types in a search term or keyword / keyword phrase which describes what they are looking for.

SEO Facts.

The ultimate goal when optimizing a website is to have it come up in the first listing on the first page for the targeted search term. In reality this is a difficult task, and depending on the competition for that search term determines how difficult it is.

There are two major SEO factors which affect how your web page ranks with search engines:

  1. Keyword optimization within the website and
  2. Back links (links from other websites to yours).

Keyword optimisation within your website is something that can be directly controlled, by the website designer , manager or owner using SEO techniques. However back links is something which is more difficult to control.

In order to optimise a website for search engines it is a matter of leaving no stones unturned. Attention to detail and accurate research is imperative. There are many SEO tools on the web to help a webmaster to achieve this. Google Webmaster Tools is one such tool and is free. It has many great resources information and easy to use interfaces to get your website optimized for search engines.

You will find many claims on the internet about link building, however keep this in mind – for every outgoing link a website has to another site it loses some ranking points. Admittedly this can be a bit of a grey area, as it seems that linking to another “high ranking” site within the text of your content can have a positive effect on your ranking.

There is however one very controllable SEO factor in getting back links to your website and that is to have content which other websites will want to link to. Interesting and well researched information and articles, good products or deals, anything which another website or blog may want to link to.

This is what search engines like Google are aiming at achieving, good relevant content, giving the web user a positive experience when they search for information or a product. Unfortunately or (fortunately for the web users) there are no shortcuts or tricks in achieving this, and search engines can actually block sites which try some “dirty tricks”.

Search Engine providers like Google Bing and Yahoo are going to great lengths to ensure that they achieve the best “search experience” for the end user, let’s face it, it is in their interest to do so.

So don’t get mis-led by claims about SEO, it is an exact science, and if done right it can get your website in the top ranking, however keep in mind that time (domain aging) is also a major factor.

Here is a link to a great resource by Google – Google Search Engine Optimization Starter Guide

Get a quote or more information for your SEO needs. We can cater for all your SEO requirements and it is part of our complete website design services “there is no point having a great website if no one can find it”. We use the latest SEO methods and keep up to date with what the search engines require for SEO. Click on the link to request a quotation or more information..

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